Chinese Brand Assessment Report

Brand Assessment Report aims to paint a clear picture of Chinese auto industry landscape. The report analyzes and ranks all Chinese mainstream light vehicle brands, supplemented with an interactive ranking table.


Main Contents

  1. Industry Overview: a quick roundup of Chinese light vehicle market’s growth pattern & major developments; e.g.


  2. Ranking Methodology: Six-dimensional brand competitiveness analysis along whole value chain; Key success factors include branding, management, financing, R&D. products, and sales; e.g.


  3. Ranking Results: Present an integrated scoring table for all Chinese mainstream light vehicle brands; provide in-depth analysis for each brand; e.g.


  4. Flexible Weighting: The report is supplemented with an interactive ranking table enabling the client to readjust dimension weights and sub-dimension sub-weights according to their own specific situations.